The Branding Power of Marine Souvenirs
“What gifts should a shipping company, a forwarding company or a logistics company present to their clients?”
When meeting with many friends or clients during my decade’s working in shipping, I was often asked of above question.
Sending giveaways to clients, with the purpose to establish or strengthen a relationship to reach out for further potential business, is the major aim for most of the companies. However, not every shipping company will take deep or serious consideration when selecting the gift items. And the most common concern I’ve been told:
“As long as it’s cheap enough…”
“Well, I do what others do, some sort of stuff like cups, ball pens, and calendars would be enough”
“Anything will do but less than… say USD500 maybe?”
“Hey, you know what? I’ve got over 2,000pcs of erasers, I think it could be used for years!”
Maybe you will fit you in above scenarios, but no joking, and if I am telling you that maybe you are in a waste your money and your clients might never tell you that, “Hey, I am giving my orders to someone else, just because he gave me something very interesting(
Client to see more interesting and .
Lift is tough, so dose the business. Running a good business, we need to make our each coin count. Presenting a gift to your clients correctly is an action of art, an art of spending your money wisely and efficiently.
When I worked in Maersk Line, I noticed that there were a lot of interesting and creative items(, , , ) with the shinning blue star logo created great royalty and recognition between it’s own staff and clients. Even I left Maersk Line for years, I still memorized the experience then some day I realized that, this is called “The power of brand”.
Personally speaking, I’ve been working in shipping since 2004, and I was fully aware of that, my clients chose me for my expertise, my professional service, quality product and good understanding of their demand and value, what’s more important, they trusted the name of mine --- Vincent HAO, a reliable person in shipping industry with move than 15 years’ experience & reputation.
That is to say, choosing a suitable gift times, meaning not just to make your clients happy, but helping your client to recognize your value, and be loyal to your company brand. As a result, it becomes essential when you are making decision to corporate gifts for esteemed clients. Imaging that, your clients received a very interesting and creative gifts()) from you, which was staying on his desk, with nice looking, good quality and great details, reminding him everyday of your company name and logo, and your reliable and professional service…
Here is the question:
Who do you think will come up to his mind firstly, if he is going to make a call for a new order…?
To be continued…